Internal Linking & Site Architecture Strategy
A well-structured site ranks better and converts more. Learn how to build hub-and-spoke SEO silos and align content with search intent so your resources bridge smoothly to services.
Hub-and-Spoke Model
Group all articles into distinct silos and link detailed guides back to their main hub page and core service landing pages.
ExploreSearch Intent Alignment
Structure resources around high-volume informational terms and bridge them smoothly to commercial service calls to action.
Learn Search IntentBuild SEO Silos That Rank
The hub-and-spoke model groups related content into distinct silos. Each hub page covers a core topic, while detailed articles (the spokes) link back to the hub and to your service landing pages — passing authority and guiding users.
Resources Hub
The main /resources/ hub links to every silo and service page.
/resources/Web Design Silo
Technical web design guides and checklists grouped together.
/resources/web-design/SEO Silo
Technical SEO audits, schema templates and local SEO guides.
/resources/seo/Hosting Silo
Hosting performance, infrastructure and security resources.
/resources/hosting/Tools & Utility
Calculators, code snippets and high-intent lead magnets.
/resources/tools/Match Content to Search Intent
Informational searches like "how to" and "checklist" build trust and authority. Commercial searches show buying intent. Align your content with intent, then bridge informational readers smoothly toward your service CTAs.
Intent → CTA Bridge
- "How to improve Core Web Vitals" → Speed audit CTA
- "Technical SEO checklist" → Technical audit CTA
- "Bootstrap vs Tailwind" → Custom dev CTA
- "Best managed hosting" → Hosting plan CTA
Let's Build a Site That Ranks & Converts
Our web design and SEO team architects websites with clean internal linking, search-intent-aligned content and conversion-focused structure.